About DoubleUp

We built the software. Then we built the team to run it.

The software is SuperCool — our everything-agent that can do the work of a whole team: the code, the funnels, the ads, the videos, the copy, the CRM. What it can't do is sit down, decide what to build next, and stay on it. That's the part people actually need help with, and that's why we started DoubleUp.

By the numbers

$1B+

In founder revenue

$500M+

In ad spend

300,000+

SuperCool members

1,000+

specialists placed

Our founders' track record — and SuperCool, the AI platform we own, where every DoubleUp specialist works.

  • Yahoo Finance
  • USA Today
  • TechCrunch
  • Business Insider
  • LA Times
  • AP News
  • Reuters
  • TheStreet
  • CEO World
  • HackerNoon
  • Cloud Computing News
  • AI Journal
  • Benzinga

What is DoubleUp?

DoubleUp is the staffing wing of the company behind SuperCool, the everything-agent with more than 300,000 members. SuperCool does the work of a full team — you describe what you want, and it builds it. Websites, apps, ads, funnels, videos, images, books, copy, automations, databases, a CRM, the lot.

DoubleUp gives your business the person: a vetted AI specialist who runs SuperCool for you, decides what to build next, and stays on it. One person, everything handled — because the software underneath them can do everything.

  • Ads & Funnels
  • Websites & Landing Pages
  • Code & Apps
  • Databases & APIs
  • Video & Images
  • Copywriting
  • CRM & Email
  • Automation

What we believe.

Democratize building. No gatekeepers.

For thirty years the gate on building anything was money. You raised capital, or you hired an agency for six figures, or you gave up and told yourself the idea wasn't ready yet.

That gate existed because building was expensive — not because the ideas were bad. It is gone now, and we take it as our job to keep it that way. Anyone with an idea can build. No gatekeepers, no waiting rooms, no proving you deserve access before anyone will even talk to you.

The world gets better when people can create what they imagine.

Most of the things that would make your life or your business better never get built. Not because they are impossible — because nobody had the time or the hands.

Every idea that dies at the sketch stage is a loss to more than the person who had it. We think the world has more good in it when the person who imagined something is the person who gets to make it. That is the whole reason we are here.

Software without service is dead.

A tool is not a solution. You can buy the most powerful platform ever made and it will sit there doing nothing until a person decides what to build — and then sits down and builds it, every week, forever.

That gap between what software can do and what actually gets done is where projects die. So we do not sell the software on its own, and we never will. We sell the software and the person who runs it. That combination is the whole product.

The team

Who you're actually dealing with.

Selling, hiring and shipping — at a scale most agencies never get near.

Portrait of Terry Shand

Terry Shand

$10M+ in one-on-one sales

A career spent closing, one conversation at a time. More than $10 million in one-on-one sales, and it shows in how we run a call — we ask what you’re trying to finish, and we tell you honestly whether we can help.

Portrait of Jonathon Kendall

Jonathon Kendall

Hired 1,000+ staff

Has hired and onboarded more than a thousand people. He’s the reason our vetting is as tight as it is, and the reason you get matched with a specialist in a business day instead of a month.

Portrait of Alex Mehr, PhD

Alex Mehr, PhD

$1B+ in software revenue

Has generated over a billion dollars in software revenue. SuperCool, the software we put your specialist on, is ours, not rented — and that is the entire reason we can price this the way we do.

Some of our clients

A few of the businesses we build for and hire for.

Why we launched a hiring agency.

We didn't start this to sell hours.

Almost everyone who signs up for SuperCool hits the same wall around week three. It isn't that the tool stops working. It's that the tool can do anything, which means somebody has to decide what to do — and then sit there and drive it, every week, forever. Software, ads, funnels, video, copy. It all keeps needing a person.

For years the answer was to hire an agency, and the agency would charge you like they were building everything from scratch. They aren't. Neither are we. We own SuperCool, the platform your project gets built on, and we already hold the enterprise-level APIs, the CRM and the marketing engine — no huge minimums just to get access to what already exists.

So we put vetted specialists on our own platform and priced them barely above what they cost us. Some months we break even. We would rather build a hundred long-term clients than make one quarter look good.

There's no catch in that. It's just what happens when the expensive part is already built.

If none of this is right for you, that's a fine answer too. Better to find out in fifteen minutes on a call than to wonder for six months.

Month to month

No long-term commitment.

Cancel anytime. Keep the specialist while they are adding value, and change the plan when your priorities change.